With nearly 20 years of experience in the advertising industry, he has served as BBDO San Francisco and JWT Beijing Advertising Account Director, and has long been committed to the creation of first-line luxury car graphic and video directors.
He have produced well-known representative works in the industry, including Cadillac SRX Los Angeles Highway 66 Mo Wenwei advertising, Kobe Smart car endorsement advertising, and the British Volkswagen endorsement Grand Mercure car advertising.
As a senior commercial advertising director in the industry, he is well versed in advertising director creation and can accurately insight into brand communication demands. Through exquisite visual language, he express brand tonality and display product functions, thereby creating an unparalleled consumption situation and triggering emotional resonance among the clients.
