Born in 1975, graduated from Major Directing of Beijing Film Academy in 1999, and is one of the representatives of the contemporary advertising industry, enjoying a reputation in the industry.
In 1997, he went to Shanxi to shoot with Zhangke Jia. After that he began a three-year career shooting documentary films.
From 2000, hundreds of commercial advertisements have been filmed and numerous awards have been awarded. Due to his rich life experience, he has a deeper understanding of advertising creativity and advertising strategies. In particular, the expression of traditional Chinese culture in photography can better express his unique creativity, which has become a feature of his photography.
He also established China's first professional underwater stunt photography studio in 2010, pioneered the field of underwater photography in China, and led the popular trend of underwater photography in China. Speciality and experience in continuing, making a special contribution to the Chinese film industry.